I have no idea if it's ironic or just inevitable that the notoriously ivy-league African influenced band Vampire Weekend would find their song "Holiday" to be the theme for commercials all around the Christmas season. Of course Tommy Hilfiger, the brand for prepsters who haven't yet figured out that the only critter on your lapel should be a crocodile or reasonably sized polo player, would use the song in one of his commercials.
And then there's the Honda Civic commercial. I hate that commercial because there is a glaring inappropriateness between the lyrics and getting someone to buy a Honda Civic. The first being the entire commercial is set in winter where as in the song holiday is both an noun and a verb. It's a song about spending the day on a beach in the summer, taking a holiday. The song places the singer (and the listener) as a member of whatever groups (east coast elites, wannabe-elites, british people) who don't go on vacation, they go on holiday.
But the Honda Civic ad basically ignores that the lyrics clearly refers to the summer and makes it a friendly ad for everyone who has ever needed a boring mini-van to truck their kids around for the holiday season.
Also, while I really, really like the album Contra, that song is my least favorite song so yes, I'm disgruntled to be forced to hear it while I'm watching tv. But at least the holidays are over! Here's hoping that the ad execs aren't going to repurpose the song for summer...
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